Limitations of traditional instructor-led training:

Instructor-led training is more expensive as it includes travel, lodging, and meals costs for all the employees undertaking
the training. This type of training may not always be tailored to the employer’s specific needs.

Training methods and efforts have to be duplicated in order to reach a dispersed group of trainees. Usually the employees’ personal and work schedules leave very little time for such training. Product redesign and technological changes are not always updated as quickly as they should be for effective training.

Advantages of Web Based Training:

Though instructor-led training has the advantage of human interaction which is a very important aspect of learning, it has a lot of drawbacks that can be easily covered by Web based training.

Easy access:

Web Based Training can replace 100 percent of video, classroom, text-based and audio training. It is available on-demand on any web browser, anywhere in the world. All you need is a computer and an Internet connection. Not only this, live interaction between a student and the teacher is also possible if both are using the internet at the same time.

Easily update-able and cost effective:

Web-based training provides product training and education in the time increments required by the employee or the customer. The material for this training is easily and instantly update-able without the need of republishing CD-ROMs, manuals, videos, books and tapes. It is relatively inexpensive as most people have a computer and internet connection nowadays (according to Nielsen Online, 75% of U.S. adults have a computer and an internet connection). This training not only cuts down on travel costs, employees don’t have to stop their work for hours or days at a time for training seminars.

Self-paced and customizable:

Web-based training is customizable. By answering few questions, you can view lessons, tests and examples customized to your own needs. This training is self-paced. You can go through the lessons at your own pace without the stress of competing with faster or slower classmates. You may even repeat a lesson till you understand it fully.

Provides quick feedback:

Web-based training provides instant feedback. You can know instantly if you answered a question correctly or not rather than wait for days to get the results. This saves you a lot of time to correct your mistakes and improve your knowledge.

PapiMedia, can take a simple training document of yours and create a professional Adobe Acrobat based Training document, a Presentation show, and a video!  All with your company look and feel!

If you want us to host a webinar, we can do that too!

Call us Today! – 304-997-4881

The mobile phone is by far the greatest consumer product in history with about 2.8Billion hands sets in use worldwide outnumbering TVs with a ratio of 2:1 (2 to 1) and computers with a ratio of 3:1.

DEFINITION AND TYPES OF MOBILE MARKETING
What is mobile marketing? Mobile marketing is a “marketing method” of promoting one’s business using a mobile phone. There are different types of mobile marketing and these include SMS (text) marketing, mobile web and Bluetooth proximity marketing, MMS, mobile applications, PPC mobile marketing, mobile banner ads, Location-based marketing, voice marketing, mobile games and Barcodes/QR codes.

A. Text/SMS Marketing- Short message service (SMS) or sent to potential customers through the mobile phone using a short code with is a short number of 4-6 digits or a short code with it the usual 9 digit number system, that is referred to as a long code. For example: Get 15% of all checked T-Shirts when you shop at Marks n Spencer outlets countrywide.”

B. Mobile Web- 90% of mobile handsets are internet ready. This is basically advertising on internet web pages that are supposed to be for mobile technology.
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C. Bluetooth Proximity Marketing- utilizes Bluetooth to connect with a marketers broadcasting station and station is programmed to automatically deliver content to the consumers’ phone. It automatically authenticates its make and model and sends the content.

D. MMS (multi-media message service)- these are messages that are sent to customers in the form of video, pictures and audio.

E. Mobile Applications- this from of mobile marketing involves have your ads inside of an application design. Basically it is a normal mobile application that includes an advert within it.

F. PPC (Pay Per Call) Mobile Marketing- these are usually advertisements that require the customer to perform a certain action like making a phone call usually with the provided number that the ad gives. If the customer makes a call to that number they are then billed.

G. Mobile Banner Ads- this is when you see a mobile phone on a website with an advertisement on the screen. It doesn’t always have to be like this but marketers like to do this for creativity purposes. So in essence it’s just a standard banner ad but now customized to fit and cater to mobile websites.

H. Location-Based Marketing- this type of mobile marketing uses GPS and other software technologies to locate mobile phone users according to their current location and then send adverts and other information to them (usually multi-media).

I. Voice marketing- these are pre-recorded messages that are broadcast numbers from a computer managed list. IVR (Interactive voice response) is that automated voice that guides you through your mobile provider’s customer mobile service section.

J. MobileGames- Mobile games that the user downloads that advertise a company or its services and products and aims to entice the user to respond to the advertisement.

K. Barcodes/QR (quick-response barcodes)- codes that allow mobile users to easily obtain information via the use of their mobile.

As you can see the use of marketing with the mobile phone is not restricted and due to technology will only get easier and easier.

Little fact: 90% of people read their text messages, 85% respond positively to marketing messages.

As you can now see with these statistics that mobile marketing is the marketing strategy of the future and many people all over the world have already started doing it. if you do not take this opportunity right now then you will miss out and you want to be in on it early.

PapiMedia can tailor a Mobile Marketing solution that is right for your business!

Call Us Today!  – 304-997-4881

Social media supports the human needs and wants for social interaction, and uses the Internet to transform broadcast media (one to many) into social media (many to many). It supports education and information; and also transforms people by not just being consumers yet also producers. Businesses also refer to social media as user-generated communication. Okay, now we have some of the technical stuff out of the way.

If you’re a business owner, you may find unique ways of promoting your product or service through social media. You may want to thank Facebook and Twitter the next time you organize a seminar, launch a new product or service line, hire for a key position or even reach your sales quota.

So what are the common forms of social media that can help your business?

• Electronic media with sharing, search engines (like Google) or your own mobile phone.
• Concepts, expressions and statements that are not only easy to remember yet hard to forget and that excite others to repeat it.
• Grass-Roots direct action information distribution such as public speaking, seminars, events, installations, performances and demonstrations.
• Print media designed to be re-distributed and shared to others.

PapiMedia provides the technical services to run a simple and efficient marketing campaign using Social Media.

Call Us Today!  – 304-997-4881

These mobile barcodes works extremely well and works in lots of ways, like they could bring static advertising and marketing promotions on billboards or even in the press alive with mobile engagement and interactivity. In industry, these Quick Response (QR) will help shoppers through providing more information on products, like nutritional or basic safety details or by adding products to a electronic shopping basket when you shop on the mobile Web. By depositing mobile barcodes into item or delivery packing, vendors and strategic planning organizations can more readily maintaining a record of shipping and delivery and revise inventory details.

Mobile Barcodes are two common use case scenarios, furthermore the buyer scans a mobile barcode in the advert or on product packaging making use of their camera phone or the consumer presents a code shown on the screen on their device to get scanned in store or in an occasion to receive a discount or gain admittance.

Mobile Barcodes are worked in these ways:

The purchaser scans: Barcode reader turns a camera phone in to a barcode scanner, and that scanner may come pre-installed within the device and if not installed, it will need to get obtained via the customer. The visitor by making use of the camera capture the picture then evaluates the 2D barcode, that might open up a mobile URL, commence a mobile application or contact a contact center.

The consumer offers a code: when the purchaser has received a pre-paid m-ticket or even a marketing m-coupon by multi-media messaging (MMS) or has formerly scanned a code from a commercial, they alter their voucher or confirm their event ticket by presenting the code on the mobile screen to a staff member furnished with a 2D bar code scanner.

Mobile Barcode providers, like NeoMedia, ordinarily provide the barcode-reader software away free of charge to buyers. Then a brand or advertising agency will pay for the barcode-management package, which produces and manages the initial codes, charged via the variety of codes issued or even the availablility of codes scanned via the people.